Alexandra Pierce
Visitor Industry Director
18 articles · 4 transcripts
Alexandra Pierce is the Visitor Industry Director for the City and Borough of Juneau. The city’s TBMP page lists her as the Tourism Division contact and provides her CBJ email and phone number.
Affiliations
Most comments to Juneau's tourism task force seek more limits before it finalizes plan
Most public comments to Juneau's tourism task force asked for more ship and passenger limits, city staff found. It meets Thursday to finalize its recommendations.

Juneau would borrow up to $24.7 million for the Seawalk and let cruise fees repay it
“We always can use more money for capital improvement projects. They're never-ending, and the seawalk is going to be a money pit for a very long time.”

Juneau tourism task force puts up to $30 million price tag on Seawalk extension
“Because the global fees study will not align with this Task Force in the way we had hoped, we have decided, in consultation with the Mayor and the Task Force Chair, to have the fee discussion with the Assembly at a later date.”

Juneau seeks new purpose for stalled $1 million tourism loan fund
“struggled to stand the program up as described”

Juneau task force to review draft rules that could license and cap whale-watching boats
Juneau may license whale-watching boats the way it licenses marijuana shops, and cap how many can run. A city task force takes up the idea Oct. 10.

Juneau committee sends an unrequested $6 million state grant to the downtown Seawalk
Juneau got $6 million from the state it never asked for and is putting it toward the downtown Seawalk, enough to build the first phase without borrowing.

Juneau is weighing its first cap on whale watch operators
Juneau has never capped its whale watch fleet. The task force weighing whether to start is the same one weighing cruise ship passenger limits.

Juneau task force weighs reviving 2001 heliport study that projected 6,037 homes out of noise corridors
“Any updated noise study or alternative heliport assessment would not be a task CBJ could undertake alone.”

A Juneau task force wants congestion data to support limiting cruise calls
A Juneau task force wants a congestion study, partly to support a case for limiting cruise ship port calls. A cap ordinance is already pending.

Juneau tourism task force takes final public testimony Oct. 15
Juneau's tourism task force set a second testimony session for Oct. 15, pushed back so residents can read the draft recommendations before speaking.

Juneau's task force weighs crowding fixes amid a bigger question on how much tourism is enough
“At our next meeting, we will work through these recommendations individually and vote on the final wording.”

Juneau's Áak'w Landing project shrinks to a third its size
“Building area: ~18,000 sq ft, single-story (down from up to 50,000 sq ft, multi-story).”

Whale watching incident in Coghlan Cut prompts operator inquiry at Juneau task force
“Director Pierce provided updates on the Huna Totem project and described a recent whale watching incident in Coghlan Cut and how it may interface with VITF work.”

Juneau task force takes up cruise cap criteria Thursday, with dock pressure looming
“Our job is to give future decision makers the tools to establish informed policies grounded in data.”

Juneau tourism task force faces a fork: which planning model fits the capital?
“The type of plan will dictate the structure, budget and timeline.”

Southeast Alaska ports share a pattern: residents want stable or reduced cruise volumes
“Our job is to give future decision makers the tools to establish informed policies grounded in data.”

Juneau isn't changing its cruise caps — it's deciding how to decide
“These measures have helped stabilize visitation levels in the near term. However, over time, there will likely be pressure to revisit these limits, particularly in light of proposals such as Goldbelt's potential development of two additional docks.”

Anchorage sees 28% drop in unsheltered homelessness as shelters reach capacity
Anchorage officials say there are fewer people sleeping unsheltered in Anchorage, but it was pretty cold all winter.
