From the transcript

As a key funder and leader behind both ballot measures, the Children's Trust has a distinct understanding of these funds and what we promised voters. The alcohol tax was first voted on in 2019 with a homelessness focus and failed by nearly 8 points before the tax was relaunched for voter approval. Polling indicated that protecting kids from abuse and violence was the top reason to vote yes. The proposition was adjusted to represent what Anchorage residents wanted to support, resulting in the measure passing in 2020 by nearly 3 points. Although voters wanted this fund to have a prevention focus, since 2022, homelessness has consumed an average of 67% of the fund.