From the transcript

Broadly, you can define the lures as either a surface lure or subsurface. We're going to talk about the subsurface lures first. Most people think of using a red and white spoon, or a real common pike fishing lure is a weedless spoon. Uh, most commonly you'll see them in silver or gold. One thing to keep in mind is this weed guard, which pushes the weeds away from the hook point.