Alaska targets 18-25 age group as substance use escalates after 25

The Alaska Department of Health launched a public health campaign May 20 aimed at young adults ages 18 to 25. State data shows self-reported substance use increases after age 25.

The Office of Substance Misuse and Addiction Prevention introduced the Next Move campaign during Mental Health Awareness Month. The campaign connects young adults with mental health and substance use resources. It helps them build healthy coping strategies before patterns escalate. Young adults and community partners across Alaska informed the campaign.

SAMHSA's 2023 National Survey on Drug Use and Health state tables for Alaska show alcohol and marijuana use often begins at younger ages. Opioids, stimulants, and hallucinogens typically begin around age 21. Self-reported use of these substances increases after age 25. That makes young adulthood a critical window for prevention, according to the department. The Alaska Substance Use Dashboard materials track age group and demographic differences in substance use risk. The data supports the state's focus on targeted prevention for this population.

Lindsey Kato directs the Alaska Department of Health Division of Public Health. She said young adulthood is a time of major transition. Many people are figuring out how to cope with stress, emotions, and new responsibilities. Next Move meets people where they are. It offers practical support to help them take their next step. The support is non-judgmental.

The campaign emphasizes a simple message: No pressure, just options. The department identified stress, peer influence, and increased independence as key risk factors. Those factors can increase substance use during young adulthood.

Next Move addresses mental health and substance use together. Research shows a strong connection between the two. The campaign aims to increase awareness of that connection. It helps young adults recognize early signs of risk. It promotes healthier ways to cope.

Kato said coping looks different for everyone. The campaign helps young adults explore what works for them. It reminds them that support is always within reach.

The campaign highlights accessible strategies. Those include connecting with others, practicing mindfulness, and seeking professional support. Young adults can explore resources, stories, and tools at NextMove.alaska.gov. The site features real stories from young adults in Alaska. The stories cover their experiences with substances and mental health. The site includes factual information about drugs and mental health. It provides crisis support including the 988 Suicide and Crisis Lifeline.

The Office of Substance Misuse and Addiction Prevention works to reduce the impact of substance misuse and addiction across Alaska. It does so through prevention, education, and community-based public health strategies.